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Global Alumni

The alumni of the Department of Global Business are actively engaged in various fields around the world.

From Musashino to Monaco: Navigating the luxury brand management landscape

Johannes-Herdento-photo

Johannes Pandhito Panji Herdento
 
International University of Monaco, MSc Luxury Brand Management
 
(Graduated from MU in 2023)
Since graduating from Musashino University with an early graduation in my third year, I have pursued further studies at the International University of Monaco in Europe to enhance my skills in luxury brand marketing. This interest was sparked during my bachelor’s degree internship at BMW Japan’s Brand Management Department. The Master’s program in Luxury Brand Management & Yachting Course has instilled in me a deep understanding of the luxury industry and facilitated my connection with ultra-high net worth individuals around the world. In Monaco, my focus has been on studying customer experience and storytelling, both of which are essential for long-term customer relationship management in a high-end luxury brand marketing. I firmly believe that the knowledge I have acquired in Monaco can contribute to the growth of the luxury industry in Asia where the local economy is rapidly growing and has the potential to lead the global economy for the next 50 years.
 
My studies in the Department of Global Business at Musashino University have provided invaluable support academically and professionally. The knowledge I gained has significantly helped me in budgeting and managing activities in marketing projects and company operations. Now, I have established a consultancy company specializing in businesses, management and marketing with a focus on the food & beverage business in Indonesia. Importantly, all these acquired skills have led to my appointment to a Customer Experience Marketing position at the marvelous Italian sports car brand “Ferrari” in Indonesia and Singapore. The achievement is a result of diligent work, dedicated studies, and unwavering support from my friends, colleagues and the entire community from both Musashino University and the International University of Monaco.
 
I encourage you to maintain your enthusiasm in pursuing your dreams. Most importantly, keep sharing your aspirations with others, and the people around you will naturally lend their support.
*The affiliated organization is current as of the time of publication.
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